Hysterical shouting by the Academic/Media Complex about triflingly unimportant stories for attention and political gain.
"I see that the Muslims are Grievance-Mongering again because the USAF blew up an Afghan wedding. What a bunch of irrelevant, whining twats."
This should not be confused with awareness-raising - the act of calmly flagging up critically important stories for attention and political gain.
"I see that the Guardian have published a column by Sheik Retardeau Al-Wankehbollochs, the noted Moroccan clerical fascist, in which he says that being bombed by the Americans is not very nice. We must raise awareness of this terrifyingly powerful man's near-omnipotent ability to implant terrorism into the very minds of the populace."